Does your SaaS company need an email marketing software? Here are 3 Mailchimp alternatives to check out!
Compared to other organisations, including traditional software corporations, SaaS (Software as a Service) is a new and unusual approach. Traditional businesses must have a comprehensive infrastructure (data centres, databases, security, numerous redundant networks, and so on). Customers pay money to download software from these firms.
SaaS, on the other hand, is a form of service in which clients do not pay for the licence. There is no need for infrastructure because the entire product (i.e., the software) is hosted directly on the cloud. Customers can get direct access to the programme by paying a monthly subscription.
If you’re a SaaS startup, you’re probably fresh to the market and want to spread the word about your service. Because you’re a software firm, the best approach to selling your product is online. Emails are the way to go when it comes to digital communication. Emails are a terrific approach to get people to click and subscribe ASAP. Not to mention the fantastic return on investment and brand value that emails provide.
Thus, to communicate upgrades, features, and more, you will need email marketing tools with compelling templates to produce and advertise your emails. And there are lots of software options accessible. Mailchimp, for example, is one of the most widely used email marketing platforms. It includes a variety of newsletter themes and a drag-and-drop builder for customising the layout.
However, due to a lack of considerable automation and segmentation features, there are better options for teams in expansion. Thus, we bring 3 Mailchimp alternatives for your SaaS company:
Postr
It doesn’t matter in what industry your SaaS is. Postr commits to assisting businesses in growing their audience and believes that customisation is the key. As a result, you have total control over the look and feel of your emails. Yet, you have the best free responsive HTML templates at your disposal if you need them.
Postr provides a concise and empowering guide to email marketing, demonstrating the dos and don’ts of an effective email campaign. Consequently, you should expect increased open rates (up to 70%!). Plus, the programme records the involvement of your emails’ recipients so you can give them more of what they want and less of what they don’t. All in all, Postr is a superb alternative to Mailchimp since it has all the functionalities you need to get your SaaS company online.
ActiveCampaign
ActiveCampaign is another great email marketing service for a SaaS business. It allows you to determine where your target audience is and how they discovered you. Without mentioning, it automates a nurturing process that converts leads to consumers.
With ActiveCampaign, your SaaS will be able to segment consumers efficiently and experience an amazing user interface. Figure out the numerous features and characteristics of the programme using the simple UI and save money after you subscribe to the software.
MailerLite
MailerLite‘s software can help you write outstanding content that generates the wanted results. It’s perfect for SaaS firms since it offers a high lead generating flow that gets customers closer to your software. Hence, this service can assist all aspects of your email marketing campaigns: from drag & drop editor to campaign reports.
Moreover, MailerLite provides a fantastic feature for signing up clients, and the automated workflow allows you to expand and build your email list. Feel free to utilise its dashboard to adjust your content, analyse user behaviour and optimise campaign effectiveness.
Which alternative is your favourite? Let us know in the comments!