Do you need to improve your website UX/UI but don’t know how? Here, we explain to you how an IP geolocation API can help.
UX (user experience) and UI (user interface) are concepts that are sometimes used interchangeably. They’re so similar that it may be tough to see the distinction, especially if this is a side of technology that you don’t eat and sleep. The total experience of utilizing a website or service is referred to as UX and UI is what the user clicks or taps on to perform anything.
The UX is what keeps users on your website, hence it’s the most important principle. It’s in charge, with user interface being a key component in how you get there. When considering ways to improve your website or service, it’s likely that everything you examine will fall into one of the two categories.
To improve this strategies and give your users the best experience possible, it can be key to use IP geolocation services since, particularly for online retailers and financial services, can offer mission-critical capabilities. They employ IP lookup to determine a user’s location. For many firms, detecting such attempts to fake geographical location is crucial.
It may be tempting to leave geolocation in auto mode so that it automatically detects a user’s geographic position in real-time. At first glance, that appears to be the ideal approach because it requires no user engagement (no pop-ups are generally a plus). But there are issues.
There are a ton of IP geolocation APIs online, so to help you choose the best one and use it for UX/UI services, we put together the best three of them all:
1. ipXapi
ipXapi is a free website monitoring application that also functions as a powerful geolocation and IP address identification tool. This service gives a high level of accuracy in IP statistics due to its database and API. It is connected to several well-known ISPs, who give regular updates on new and current IP ranges. Because ipXapi is linked to numerous channels that offer real-time IP data, the API’s database is updated on a daily basis, with up to 24 database modifications per day.
The application supports IPv4 and IPv6 and provides IP data such as ping response time and location, device type and connection speed, hostname resolution, DNS control, IP network access details, SSL certificate information, WHOIS name server lookup, and many more capabilities. You may access its database at any moment to obtain a complete picture of IP addresses, cities, and nations.
2. Ipapi
The ipapi geolocation software is a platform-agnostic tool that allows you to find out the geolocation information for a specific user and assists you in tailoring personal content for users.
This geolocation service also includes security for protection and connections to the hostname, ASN, and other information. This will keep information safe on the internet and prevent problems from arising from the system’s use.
This is one of the top IP geolocation API services and a fantastic choice since it can redirect a webpage based on the detected language, which may help you retain visitors despite initial language hurdles. This tool also displays the location’s currency, allowing you to adjust the prices to reflect their currency.
3. Maxmind
Maxmind is an alternative that provides both an accurate IP locator and a fraudulent detector in the same service, as one of the finest IP address lookups and one of the best IP geolocation APIs. This strategy is ideal for many organizations since it combines ad targeting with a fraud detector and customized support.
This may benefit your business because it allows you to check your website’s traffic analysis to confirm that your pages are receiving visitors, which may indicate that you should update some pages with low traffic.
Also published on Medium.