Are you looking for a way to promote your event using an email marketing campaign? Then you should definitely read this post!
Event advertising is essential for success, whether you’re organizing your company’s first conference or throwing an annual party. Using email marketing to promote events makes sense practically because it is one of the most effective marketing techniques available.
Why you should concentrate on email marketing best practices for event advertising is as follows:
- With emails accounting for 45% of event ticket sales, email marketing is the most successful technique for over 75% of event organizers.
- Event-related emails typically have a 28 percent open rate, but putting more emphasis on urgency or using the recipient’s name can greatly boost that figure.
- While 68 percent of event organizers are happy with the results of their email marketing, 69 percent of them acknowledge that they are having problems replicating those results.
Long before tickets go on sale, you may use email to drive interest. Then, you can send follow-up messages urging your subscribers to act quickly before tickets sell out or are no longer available. You should handle each component of your campaign separately when it comes to email marketing best practices for event promotion. For this reason, you should consider the following:
1. Use A Launch Campaign To Raise Awareness Of Your Event
Event launches may begin with informational emails informing individuals of what is happening and when to expect further details, similar to product launch marketing. A straightforward campaign can consist of a few emails that spark interest and invite recipients to the event. A more comprehensive campaign can include media and promotional content to build buzz.
2. Send Out Invitations To Attendees With Exclusive Deals
Use special offers to entice people to register for your event if you had a successful pre-launch and want to make the most of your email list. You can keep with something simple, like offering free promotional items, or you can include a discount code with a deadline to make your subscribers feel more pressed for time.
3. Include Engaging Information In Your Event To Entice Others To Share It
Even though the majority of people don’t consider referrals in the context of events, the truth is that many events spread via social media or word-of-mouth. Increase awareness of your event by sending emails to your subscribers asking them to invite their friends and family. A smart method to promote sharing is by including social media share links.
But, What Email Provider Should I Use To Promote My Event?
If you want to start your campaign, Postr is the way to go. It is an email marketing tool that enables you to build email lists of subscribers or customers, both present and potential, so that you may send them newsletters and marketing materials to boost sales. Using this excellent tool, you can set up your campaign quickly and offer your customers incredibly relevant information.
This platform uses artificial intelligence to track user behavior and provide each user with content that is highly relevant to them. Email personalization is now easier than ever thanks to a flexible template editor.
What Advantages Does Postr Offer?
- The drag-and-drop email builder is perfect for individuals who are unfamiliar with the procedure.
- Utilize automation technologies to create procedures for follow-up emails.
- Create user segments based on factors like needs, age, knowledge, and personality traits.
- In order to increase deliverability, algorithms can be used to identify when the majority of emails should be sent.
- options.
You can talk about subjects that are generally taboo on other platforms on Postr. As long as they are legal, your brand will distribute content on a wide range of subjects, including pornography, dating, cannabis businesses, pharmaceuticals, casinos, and gaming. For 200 subscribers on a single list, the free plan offers at least 1,000 emails. These quantities, however, will progressively rise until you have unlimited selections if you upgrade to pro.