We’ll show you a thorough guide to the top e-commerce email marketing tools in this article! If you know how to use them correctly, they can truly boost your sales. Continue reading to stay up to date on the newest software industry news.
Email is undeniably important for e-commerce success. You can use it to nurture existing consumers, for example. You can also recover abandoned carts using email. One of the most efficient marketing techniques is email since it is as personal as you can go when communicating with clients. The one limitation is that you aren’t the only company that sends emails to its clients.
What Is The Definition Of E-Commerce Email Marketing?
Understanding what e-commerce email marketing is is one method to set your e-commerce firm unique.
In a nutshell, it’s the art and science of leveraging emails to drive visitors and purchases to your e-commerce site. It might be as basic as informing your customers via email that you are having a promotion.
The following are some of the most typical ways to employ email marketing for your online business:
1- Customers should be informed of any special offers or discounts.
2- Based on the customer’s past purchase, cross-promote or upsell relevant products.
3- Customers should be reminded that they have things in their shopping cart.
4- Notify clients that the items on their wish lists are now available.
What Is the Importance of E-Commerce Email Marketing?
Email marketing is important for your e-commerce firm since it allows you to communicate directly with your customers. It will also provide you with a few advantages.
In order to achieve brand objectives such as increasing website visits, email marketing requires providing precise and well-targeted emails. They are the cornerstone of any campaign since they allow you to create a relationship with your audience. Customers are frequently notified about new discounts, order confirmations, and payment details using it. It is still effective and has a vast reach, despite the fact that it was made many years ago.
If you own a store, whether small, medium, or large, you should start email marketing immediately away because of its importance. But don’t worry, you won’t be alone. In the following paragraphs, we’ll go through the best email marketing tools to help you plan your strategy.
3 Email Marketing Tools for E-Commerce
Postr
This platform has an API, an application programming software that you can use directly or integrated with other tools. It’s a simple, affordable, and straightforward tool that can not only deliver emails but also design and customize them. Postr supports content that other options can’t like gambling, crypto, or pharmaceutical products.
You will have 6 different plans according to the number of emails you need to send. But the best option for starters is the free plan where you can send 1,000 emails to 200 subscribers. Also, you can add contacts to make a huge list and have templates to create a catchy message. We recommend you make a free account to have the first trial and then, choose the program that suits you better!
Sendinblue
Sendinblue is a tool that offers you a place where you could attract, engage and nurture your current customers or generate new leads. You can integrate it with more than 150 applications. As a result, you will save money and at the same time, your business and audience relationships will grow.
If you get started with this technology, you will have unlimited contacts, up to 300 emails per day, and 1 chat per user. Besides, it has an email template library and a mobile-friendly design. You can complement your campaigns with SMS marketing and customize other aspects too!
SendLoop
Using this platform you can organize and create your emails in an easy way. The only thing you need to do is to sign up and you will have cool attributes for free. For example 10,000 email credits, a drag-and-drop email builder, and full-featured API and webhooks.
Also, in SendLoop you can import contacts from Google or Yahoo to SendLoop, schedule your emails before sending them, or check the spam rank. These features and their analytics will help you enhance your campaign and become the greatest e-commerce shop!