Do you want to boost the data of your contacts? Check these APIs!
First, what is data enrichment? It refers to the process of augmenting existing information by adding missing or incomplete data. This is usually performed by utilizing external data sources.
This procedure will aid in the improvement of your database and the acquisition of new business insights. Furthermore, this information helps you to know how your customers behave. With it, you will be able to determine who your buyer persona is and as consequence, your business will grow and customize your product or service based on your customers’ preferences.
Nowadays, the best technology to get data in real-time is an application programming interface (API), which is one of the most accurate technologies and incorporates artificial intelligence. As a result, an API functions as a go-between, forwarding your request to the right service provider and delivering the result.
An API is the best solution for your company because it gives data in real-time. Finding an API, on the other hand, is difficult because they don’t all work the same way. That’s why these platforms were picked as the best APIs for your business to help you get better results.
1-Klazify
Klazify’s API, which is updated on a regular basis, allows you access to a large number of company logos and data. Machine learning (ML) and natural language processing are used in this platform (NLP). Furthermore, it collects data in real-time from a variety of sources and makes it available via a URL, email address, or domain.
This software delivers logos, information, market classifications, personnel ranges, and domain security levels, among other things. Klazify analyses website text before allocating it to one of the 385+ IAB V2 topic groups. The data can also be accessed in JSON, Python, and PHP formats.
2-ZoomInfo
ZoomInfo is a B2B database, and its data enrichment technology has long been a favorite choice among some of their competitors. This is due in part to the tool’s long history and in part to the fact that it gathers data from a variety of sources.
According to ZoomInfo’s website, their data is updated daily using automated machine learning that scans over 28 million site domains for public information, such as press releases, company websites, job ads, and more. This allows them to gather a wealth of information on a company, such as where it is located, how much revenue it generates, whether it is aiming to expand, and so on.
3-Pipl
With a database spanning over 3 billion unique contacts from 150+ countries, Pipl’s data enrichment technology is indisputably strong.
Pipl’s database is heavily focused on contact information, and they make every effort to provide the following data points for each individual contact: Name, Age, Gender, Mobile and landline phone numbers, Social profile links and usernames, Work experience (including current and previous jobs), and other information.
Also published on Medium.