Do you want to enrich your brand image but don’t know how? Then these APIs are for you!
Data enrichment is the process of combining third-party data from an external authoritative source with an existing database of first-party customer data. Brands do this to improve the data they currently have so they can make better decisions.
By combining data from a third source, brands have a deeper insight of their clients’ lifestyles. The enhanced data leads to richer and more comprehensive data, allowing marketers to more readily adapt their messages since they know more about their customers. Effective data enrichment procedures are required for the creation of the golden customer record.
Even the most comprehensive dataset does not contain all of the behavioral or transactional data needed to establish a comprehensive single picture of the client. This is why data enrichment is critical for marketing’s long-term objective of creating personalized experiences.
If you want to enhance any company’s data, you must use an API, which is a link between two computers or programs that allows them to communicate. It replies to GET requests and collects data according to what you provide.
These days, it’s vital to grasp how much an API may change a firm. Accessing a trustworthy corporate data API is crucial if you want to enhance your customers’ or rivals’ data and alter the message so you can grow your business.
When a user fills in a company’s name or domain name, the data enrichment API will retrieve whatever it can about it. The data it will acquire includes the company’s description, geographical location, size, and even social media accounts.
It is crucial to remember, however, that not all APIs function in the same manner. As a result, here are some of the top tools for enriching brand data:
1. Klazify
If the image you wish to get is a brand logo, this tool is highly handy. This may be used for a variety of purposes and can save you a significant amount of time and money by allowing you to acquire any logo from a URL in just a few clicks.
Klazify is a search engine that categorizes webpages and businesses according to their field of competence. Klazify’s goal is to locate, compare, and categorize the best websites on the internet (up to 3 levels). Their search engine uses deep learning algorithms, which are not only more accurate than standard classifiers, but also more resilient, allowing us to deal with erroneous input data. This API computes the confidence level, which indicates Klazify’s level of confidence in the categorization.
2. Snov.io
Snov.io is a CRM that specializes in contact management and cold outreach, but they also offer data enrichment via the Snov.io API. This API may be completely integrated into your platform and provide you with all of the information associated with an email address.
So, all you have to do is input your prospect’s email address, and you’ll get comprehensive lead profiles. Furthermore, Snov.io allows you to create extra leads, email verification, and email sending functions via API.
3. FullContact
FullContact, as a SaaS provider and privacy-protected identity resolution service, enables businesses and marketing platforms to enrich personal identifiers. With its Identification Graph function, this application can provide you with hundreds of identity and marketing attributes searches as well as assist you in identifying an individual among billions of individuals. FullContact is one of the most effective technologies on the market for facilitating meaningful client experiences.
Also published on Medium.