Are you seeking to gain more insights from your customers? Then, read to the end because here we will introduce you to the 3 best data enrichment tools of 2022 and tell you why you need them!
Data enrichment technologies are becoming increasingly important to the success of any organization. To begin, data enrichment will be defined as the process of adding context to acquired data by appending or otherwise supplementing it with information from other sources.
Consequently, data enrichment APIs collect and categorize large amounts of data from any URL in order to generate conclusions that can assist you in making critical business decisions and changes. These APIs, which use artificial intelligence to obtain and harvest data from any website, are now widely used to optimize data that you already have but are unaware of.
With just a few clicks, you can extract a wealth of useful information and gain a better understanding of your customers’ preferences. By using a data enrichment API on a daily basis, you will see the amount of information your website accumulates optimized. As a result, you will be able to modify your campaigns or learn how a product performs after it has been released to the market.
Furthermore, in a highly competitive environment, more customer details are required to develop a meaningful dialogue with the lead and provide something of genuine value. Increased open, click-through, and conversion rates necessitate more precise targeting and personalization, which data enrichment APIs can help with.
So, undoubtedly, you will need them to make your business grow. More data means better personalization, and personalized outreach means better KPIs, sales, and ROI. As a result, contact enrichment can assist you in learning about your customers’ preferences and providing them with a memorable experience.
That is why here we will present you the best 3 data enrichment APIs available in 2022, so you can try them and decide which one will be added to the day-to-day running of your business:
Klazify
Klazify is the best online classification API available right now. Using Natural Language Processing (NLP) and a Machine Learning Engine, this API retrieves internet information from a website’s text content and meta tags. As a result, this cutting-edge technology tool assists you in gathering accurate data from your clients. Its taxonomy of classification, on the other hand, is based on the IAV B2 standard and can be used for 1-to-1 personalization, marketing segmentation, internet blocking, and other purposes.
As a result, Klazify offers a social media scraper that can generate a list of URLs for all of a domain’s social media channels, as well as other useful data. As a result, its user-friendly platform makes it much easier to do this in just a few clicks. As a result, Klazify is a must-have.
Clearbit
This is an effective option to consider, and it is one of the most well-known website categorization tools. The Clearbit Enrichment API allows your team to access all of the data. With automated enrichment, you can power precise lead scoring and routing, in-depth customer segmentation, and outcome-driven reporting. It may also add over 100 B2B data points to each account in your target market, such as installed technologies, employee count, revenue, location, contact details, and other information.
Webshrinker
Webshrinker is another data enrichment API worth investigating. Using artificial intelligence, it scans, collects, and categorizes billions of websites. Machine learning algorithms process large data sets, and new information is delivered to consumers via API or database update. It can also detect new scams and infections by scanning images and logos.
Now, you already know the 3 best data enrichment APIs and why you need them. Start trying them and check it by yourself!