Are you looking for a software program that can help you gather valuable company details? If that is your case, read to the end because here we will introduce you to the 3 APIs to pull data from a website and enrich your database!
If you are wondering how to get information about your website visitors, then you are looking for a company data API. These types of software programs were developed to be able to extract information from any URL, and, as every click leaves a trail, they are ideal for getting more data from your leads.
These APIs can extract specific data and recognize textual themes, intent, or attitude by using the website categories offered by the Internet Advertising Bureau (IAB). There are over 500 categories in the IAB, ranging from the industry in which a site operates to more specialized subcategories that focus on the goods or services the business provides.
Using artificial intelligence and search engines, company data APIs, also called data enrichment APIs, can provide accurate and immediate results. Not only will they provide you with details about your site traffic, bounce rate, number of visits, time spent on your pages, but also valuable information that will help you populate your databases.
Data enrichment APIs can provide you with information about your potential customers. Data such as their gender, location, interests and age will be provided in just a few clicks. In addition, this can help you improve your segmentation and personalisation, and optimise your marketing and sales strategies.
This way, you can get immediate results that will increase your ROI and conversion rate, whatever stage of the funnel you are in. However, you need to find the right tool that is most appropriate for your company’s needs. So, if you are looking for potential customers and information about them, here we will introduce you to the best APIs to pull data from a website and enrich your database.
Klazify
Klazify, one of the most useful APIs currently available on the market, is the one we suggest most for data science. This tool gathers web data from website content and meta tags using Natural Language Processing (NLP) and a machine learning engine. The response can be created using Python, PHP, or JSON.
Klazify will travel to the relevant domain name or URL, gather information, and build the required categories using the IAB V2 Standard categorization taxonomy. These categories can be used, among other things, for marketing segmentation, one-to-one customization, and online management. Using our website classification API is your best choice if you want to improve the performance of your company.
URL-Classification
As an additional data science technique, think about URL-Classification. This API sends an HTTP request to one of its servers, and the server replies with details about the domain, URL, or keyword’s classification. Uses of the technology used by the services include programmatic RTB, parental controls, brand safety, URL filtering, and brand safety. It will also assist you in improving the efficiency of your advertising.
Clearbit
Instead of the other options, think about this one. Exact lead scoring and routing, thorough customer segmentation, and data-driven reporting can all be facilitated by automated enrichment. Each account in your target market may receive access to over 100 B2B data points, including installed technologies, staff counts, revenue, location, client information, and more. All of the data is available to your team via the Clearbit Enrichment API.
We have already introduced you to the 3 best APIs to pull data from a website and enrich your database. Give them a pick and choose the most suitable for your company!