Business contact info includes the details shared between businesses that are relevant to their day-to-day operations. This includes things like:
- Names and addresses
- Details about the hierarchy of an organization
- What kinds of products a business they might sell
- What kind of payment options it accepts.
This is important for any business, but especially digital-focused ones that have a direct relationship with customers and clients. In order for them to provide excellent customer service and make informed decisions, they need a full understanding of the needs and concerns of their customers. With the right information, they can preemptively identify issues, predict needs, and take action before there’s even a problem.
What is an API?
An API allows two separate applications to exchange data in a way that makes sense for both parties. They are used in software development to help developers connect different pieces of software together, so they can communicate with each other in ways that would be awkward or impossible otherwise.
Why should you use an API to enrich business contact info?
Because an API will provide updated data in seconds, simply with the click of a button. Here are some APIs we recommend for performing this task:
1. Klazify
Klazify is a website categorization and customer data API that uses Natural Language Processing (NLP) and a Machine Learning Engine to assess a website’s content and meta tags. For one-to-one personalisation, this API connects to a specific site or URL, gathers data, and then categorizes it into over 385 categories using the IAB V2 Standard Classification taxonomy.
Customers may simply offer services like Internet filtering, subscriber statistics, advertising networks, and fraud prevention thanks to Klazify’s domain categorization. When pasting URLs, keep in mind that Klazify accepts both base domain and complete path URLs. The first consists of the domain name and top-level domain (TLD), whereas the second is domain-specific and allows for in-depth analysis and classification of online content in a specific place.
2. BlueConic
BlueConic is a customer data platform that collects the information needed to recognize a person at every touchpoint and then synchronizes their intent throughout the marketing ecosystem.
Since of its analytics, this platform is the most crucial software to maintain because it can collect data from listeners, segments, funnels, and API connections. Furthermore, their conversations provide individualized online encounters with clients, according to the facts. It gathers a set of profile attributes for all known and anonymous users by default.
3. Datastreams
Datastreams is a simple-to-deploy common platform that enables companies to easily select how to collect and transmit data in a compliant manner. Their platform enables companies to collaborate and maximize the value of their digital assets while adhering to increasingly strict legislation.
Related posts:
Get Revenue data using A Company Domain with this API
Also published on Medium.