Are you looking for a tool that can help you to optimize your time at work? Then, this article is for you because here we will show you 3 APIs for data enrichment to improve your productivity!
In today’s technological world, the information that can be obtained at the click of a button is immense. URLs store a lot of data about your visitors that is not visible to the naked eye but is valuable to any marketer, developer or even company manager.
Let’s remember that the process of increasing already-existing information by adding missing data is known as data enrichment. External data sources are typically used to achieve data enrichment, but this is done by artificial intelligence software programs that can gather it.
By obtaining this valuable data, you will be able to complete your databases in the most accurate way possible. Information about your leads will be provided, such as gender, location, interest and more. Thus, you will also be able to know for sure whether if your site or campaign is doing well, and represents interest to your leads.
Data enrichment APIs have been developed to help you in this. By adding one of these to your must-have list, you will gain deeper insights about your potential customer and be able to make better business decisions.
These APIs are also called website classification APIs and are designed to help categorize and analyze the enormous volumes of data that your website can gather. They are prepared to do so by combining less complex Machine Learning (ML) and Artificial Intelligence (AI) technologies with straightforward taxonomy-based mix-and-match engines (AI).
Nevertheless, not all of these APIs offer the same results and have equal features. Here, we will introduce you to the 3 best data APIs for data enrichment, so you can try them and see which one adjust better to your needs.
Klazify
The API we recommend most for data enrichment is Klazify, one of the most practical ones currently on the market. Using Natural Language Processing (NLP) and a Machine Learning Engine, this application collects internet data from the text and meta tags of a website. Python, PHP, or JSON can be used to write the response.
By employing the IAB V2 Standard classification taxonomy, this platform will access the relevant domain name or URL, gather data, and produce the necessary classifications. Among other things, these categories can be used for internet administration, marketing segmentation, and one-to-one customisation. If you’re looking for a way to boost your business’ performance, this website categorization API is the best choice for you.
URL- Classification
Another choice for data enrichment is URL-Classification, which you ought to take into account. This API queries one of its servers through HTTP, and the server replies with the domain, URL, or keyword classification. Only a few uses of the services technology include URL filtering, parental controls, end user segmentation, brand safety, programmatic RTB, and web filtering. Additionally, it will help you enhance the effectiveness of your advertising.
Clearbit
You should consider this choice instead of the others. Your team can access all the data with the help of the Clearbit Enrichment API. Automated enrichment can be used to fuel accurate lead scoring and routing, detailed customer segmentation, and reporting that promotes results. Additionally, it might add more than 100 B2B data points to each account in your target market, including installed technologies, the number of employees, revenue, location, client data, and more.
We have already introduced you to Klazify, URL-Classification and Clearbit, the 3 best APIs for data enrichment available right now. Give them a pick and start enhancing your website’s information!